Brenderup Group acquires Westbay Trailers to further strengthen the ability to support all trailer users’ needs

2015-05-05

Westbay Trailers has established a strong market position in Sweden for customized trailers. The company’s products range from unique trade show trailers and high-end race car transport solutions all the way to large trailer-fleets used in tough off-road conditions. A key product offering is also easy-to-transport and welladapted solutions for travelling work forces – changing rooms and mobile workshops. 

The acquisition of Westbay Trailers is a logical step in Brenderup Group’s growth strategy. The acquisition creates an ideal base for taking the concepts developed by the team in Westbay Trailers to an international customer base through Brenderup Group, thereby offering Brenderup Group’s customers unique customized trailers.

“With Westbay Trailers we will further strengthen our position as the leading trailer provider in the Scandinavian market, with a wide range of products and services supporting all trailer users’ needs,” says Lotta Castell, CEO of Brenderup Group. “Westbay Trailers has in a short time successfully established a strong market position in Sweden. The company’s management team has efficiently met the customers’ needs for unique products and excellent service. I am confident that Westbay Trailers’ management and staff together with the Brenderup Group team will continue to lead the development of customized trailers on the Swedish market and also expand the offering to other markets.” 

“We are very excited to join Brenderup Group as we strongly believe in its potential,” says Fredrik Hedberg, Managing Director of Westbay Trailers. “This move allows Westbay Trailers to focus even harder on our niche segments, delivering highly customized trailers to professional users. In addition to exploring numerous synergies within the group, we very much look forward to working with the Brenderup Group team and expand our concepts into other markets where Brenderup Group operates.”

Related Articles

Rutger Barrdahl

New CEO appointed for Brenderup Group

2019-08-05

Rutger Barrdahl has been appointed new CEO for Brenderup Group from August 12th 2019. Rutger has a long and vast experience from senior leadership positions in global business.

Read more about New CEO appointed for Brenderup Group

Brenderup 1205SUB750 - Tested by ADAC and classified as "Good"

2019-05-10

ADAC – Europe’s largest automobile club with more than 20 million members – has tested our 1205SUB750 along with five other trailers in the weightclass 750 kg. We are proud to see that our trailer ranked the highest within safety and durability and thereby outranked trailers from Stema, Humbaur, TPV, Unsinn and Stedele in this category.

Read more about the test

Change in leadership for Mont Blanc Group

2019-11-18

Rutger Barrdahl will in addition to his position as Brenderup Group CEO take on the position as interim Business Area Director for Mont Blanc Group. The Mont Blanc Group Management team will report to Rutger in the interim position.

Read more about Change in leadership for Mont Blanc Group

Brenderup AB is expanding in Jönköping

2017-04-10

Since the early 1970s, the trailer manufacturer Brenderup AB has had its sales offices and production facilities in Jönköping, Sweden. Brenderup is continuing to invest in Jönköping by adding further operations to those that already exist today.

Read more about Brenderup AB is expanding in Jonkoping

Brenderup Group buys Europe’s second largest load carrier manufacturer Mont Blanc

2016-12-23

Brenderup Group has acquired Mont Blanc, a leading supplier of car and trailer load carrying equipment such as Roof Racks, Bicycle Holders, Roof Boxes and other Accessories for the Original Equipment Supply and Aftermarket segments.

Read more about Brenderup Group acquire Mont Blanc group

Oneway - new name, the same smart concept!

2016-11-10

Envägen is changing it´s name to Oneway. We have developed a new profile which, among other things, means that we will be changing the logo and the appearance of the trailers.

Read more about Oneway

Brenderup is restructuring to strengthen its position in the Danish market

2016-10-13

Brenderup is restructuring to strengthen its position in the Danish market. In recent years, Brenderup has not developed satisfactorily in Denmark. Therefore the company is now merging its two business units, Trailer and Rentals, with focus to become a more commercial and market-oriented company.

Read more about Brenderup is restructuring to strengthen its position in the Danish market

Brenderup Group collaborates with the Swedish Transport Administration

2016-04-28

Brenderup Group collaborates with the Swedish Transport Administration and trains them to increase their knowledge of trailers. The training was for the traffic inspectors, who are performing the practical tests for enhanced driver's licence, so they can get a deeper understanding of the products in their daily work.

Read more about Brenderup Group collaborates with the Swedish Transport Administration

Brenderup present in social media

2016-04-13

Our premium brand Brenderup is launching it´s offical Facebook page and Youtube channel. Keep up to date with Brenderups latest news regarding leisure trailers, professional trailers, boat trailers and much more.

Read more about Brenderup present in social media

Brenderup launches a new spring campaign - There is an easier way.

2016-04-01

Brenderup is launching an international spring campaign for leisure trailers. The concept is based on "There is an easier way" and focus will be in digital activations and parallell Brenderup has launched a Global facebook page and You tube channel.

Read more about Brenderup launches a new spring campaign

Brenderup Group presents new products in several trailer segments while divesting the Horse trailer segment

2015-02-13

With the renewed focus on the trailer business since becoming a stand-alone company in May, 2014, combined with the long heritage as a trailer provider, Brenderup Group is presenting new products in several product segments for 2015.

Brenderup Group divesting the Horse trailer segment